Regional Sales Manager

Job description

Lead and oversee sales operations across the assigned SNE region, with strong focus on Umm Al Quwain, driving revenue, sales volume, market share, and achievement against budget.Set sales targets for Sales Supervisors and Assistant Regional Managers, allocate territories, and monitor performance against agreed KPIs.Develop and execute regional sales strategies to expand customer coverage, strengthen distribution, and maximize sales opportunities.Lead, coach, motivate, and develop the sales team to consistently achieve targets and improve productivity.Manage and expand the customer base, including key and major customer accounts, while maintaining strong customer relationships.Drive distribution coverage and customer focus, ensuring effective market penetration and availability of company products.Monitor customer aging, collections, company assets, and Daily Sales Outstanding (DSO) in coordination with Sales Supervisors and Assistant Regional Managers.Address customer complaints and operational issues promptly, ensuring zero major issues remain pending.Plan and optimize sales operations to improve efficiency, productivity, and cost-effectiveness.Review sales, distribution, attendance, adherence, and other operational reports to identify gaps and drive corrective actions.Ensure the sales team complies with company policies, procedures, appearance standards, professional conduct, and safe driving requirements.Promote a strong health and safety culture and work closely with the HSSE team to ensure compliance with all applicable H&S requirements. 10+ years of FMCG sales experience, preferably within Home & Office Delivery (H&O) or a similar route-to-market environment.Mandatory experience managing the SNE region, particularly Umm Al Quwain, with strong knowledge of the local market and customer base.Hands-on H&O / 5-gallon (gallon) water delivery experience is highly advantageous.Minimum 5 years in a managerial sales leadership role, managing Supervisors, Assistant Regional Managers, and field sales teams.Proven track record of delivering sales targets, revenue growth, distribution expansion, and market share improvement.Strong experience in customer management, collections, DSO, distribution coverage, and route-to-market operations.Bachelor's degree in any discipline; Master's degree is an advantage.Valid UAE Driving License with strong field-market mobility.Strong proficiency in Microsoft Office, Advanced Excel, and PowerPoint; experience with POS/sales systems.Excellent sales, negotiation, presentation, communication, and people leadership skills.